Financial consultancy and technology communications firm Cognito has appointed Bill Ferguson as the agency's newest vice president.
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Ferguson, whose background covers finance, financial technology and professional services, was previously a senior VP at FleishmanHillard, and also served as a senior consultant at advisory firm KPMG. Ferguson has also held executive roles at Havas’ Middleberg and Interpublic Group’s TSI.
As Cognito VP, Ferguson will work out of the agency’s New York office and will report to managing director Gregory Papajohn.
Papajohn in a statement referred to as Ferguson a “financial services and multi-disciplinary practitioner” who “brings exactly the portfolio of communications work in global, integrated and measurable campaigns that our clients expect and need to thrive in this time of socio-economic, technological, and media upheaval.”
New York-based Cognito was founded in 2000. The firm has additional offices in London, Los Angeles and Singapore.
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