EOS, the lip balm in an egg-shaped container that grew wildly popular from social media and celebrity endorsements, has engaged Teneo Strategy as it copes with fallout from class action lawsuits from customers who experienced blisters and other skin irritation after using the product.
High-profile plaintiff's attorney Mark Geragos represented the California woman who led the class-action suit, which was settled last week.
New York-based Teneo is guiding PR for the New York-based company amid the suit. In a statement, the company said its products are FDA approved and meet or exceed safety and quality standards. "We are pleased to announce that the class-action lawsuit brought against EOS earlier this month has been resolved," EOS said. "Our products are safe -- and this settlement confirms that."
Geragos noted EOS is "doing the right thing" by changing its product labeling to educate consumers about ingredients, adding data have shown the lip balm is hypoallergenic and that "EOS makes great products."
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