Global hospitality chain Best Western Hotels & Resorts has booked J Public Relations for North American PR, following a re-branding in October.
Senior VP and chief marketing officer Dorothy Dowling said BW is poised for its biggest year ever for "awareness and reputation movement." She liked J PR's fresh perspective and "impressive relationships."
Allison+Partners was the longtime incumbent.
J PR's mandate includes consumer-facing PR efforts, including the re-branding, executive positioning, its 70th anniversary, and support of its seven brands.
Jamie Lynn Sigler and Sarah Evans head the New York and San Diego-based firm.
Weber Shandwick is providing PR and marketing communications services to the Moroccan National Tourist Office in New York.
Finn Partners has filed its six-month contract with the Bahamas Ministry of Tourism, Investments & Aviation, which is worth $240K.
Weber Shandwick wrapped up its work for the Ministry of Bahamas at the end of 2023.
The Aruba Tourism Authority is boosting its budget 29.4 percent to $2.2M at Zeno Group, according to its 2024 contract, effective Jan. 1.
As inflation continues to impact spending, consumers are revisiting their list of what they’re willing to spend more of their money on. Luckily for those in the travel industry, experiences seem to be trending up on the “splurge” list. 
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