Hyundai's "First Date" Super Bowl ad won USA Today's annual ranking of top spots from the NFL's championship game.

The paper noted humor reined in this year's ad lineup. The Hyundai spot featured comedian Kevin Hart as an overprotective father.

Heinz took second place honors for an ad featuring dachshunds wearing hot-dog costumes running across a meadow. A spot for Doritos featuring an couple expecting a baby placed third.


USA Today's 28-year-old "Ad Meter" is a closely watched marker of advertising's biggest day. The paper noted 30-second spots cost advertisers $5M this year, up from $4.4M a year ago.