Text100, continuing to widen its integrated communications footprint, this week announced a management restructuring at the firm, underscored by several key senior-level appointments meant to strengthen the agency’s digital communications toolkit.

The move comes after Text100 parent holding company Next Fifteen last year acquired content marketing agency Republic Publishing and UK-based digital marketing firm IncrediBull World, integrating both agencies into the Text100 fold.

Hynes
Hynes

Text100 Global CEO Aedhmar Hynes told O’Dwyer’s that the agency, which has been providing integrated communications campaigns for its clients for several years, is evolving in response to changes in the communications landscape.

“As an agency that operates in a highly competitive market, we know that we have to do everything we can to continue to evolve so that we stay ahead of the rapidly changing communications landscape,” Hynes told O’Dwyer’s. “Now that Republic Publishing and IncrediBull are fully integrated and operating as one unified Text100 team, we felt that the time was right to initiate a new structure that would help continue to drive our digital transformation. This new structure will allow us to respond to the fast-pace high demands of the industry by offering our clients the best, most well-rounded portfolio of integrated capabilities.”

As part of its recent digital transformation, Text100 has announced a spate of leadership appointments and newly created agency roles reflecting the agency’s restructuring.

James Beechinor-Collins, formerly executive vice president at the agency, has been named chief digital officer. Beechinor-Collins was previously managing director of Republic Publishing Ltd. until its acquisition last year by Text100 parent Next Fifteen. In the new role, Beechinor-Collins will now be responsible for guiding the agency’s worldwide integrated communications initiatives.

James Holland, a former vice president at Republic Publishing, has been named Text100 North America’s vice president of creative technology. Holland now oversees creative client technology applications at the agency, and he’ll also work with Beechinor-Collins to integrate the agency’s design and development teams for the purpose of launching a services lab for global proprietary products.

Joe Rider has been named global head of insights and analytics, and will contribute product research and analytics support to the agency, and Michael Grumley has been named IT global director, and will collaborate with Beechinor-Collins for the development of new technological tools to better serve clients. Jeppe Christensen has been named Text100 North America senior vice president, and will guide the agency’s content and social offerings, and Jeremy Woolf has been named integrated communications strategy senior vice president, and will specialize in strategic consulting and business development.

Global communications agency Text100, which was founded in 1981 in the UK, is headquartered in New York and maintains nearly two dozen offices worldwide.