Independent public affairs and PR firm Cerrell Associates, Inc. has appointed Christopher Gilbride to the role of senior public affairs director. He becomes a member of Cerrell’s media relations and crisis communications team.

gilbrideGilbride joins Cerrell from the New York City Department of Environmental Protection, where he was associate commissioner of communications. Beginning that role in 2012, Gilbride served under mayors Michael Bloomberg and Bill de Blasio. Prior to that, he was a press secretary at the New York City Office of Emergency Management, which he joined in 2007, and also served as deputy press secretary for New York City’s Department of Transportation. During his communications tenure in New York, Gilbride performed key spokesperson duties for breaking news events that occurred in the city, including Hurricane Sandy, the Flight 1549 emergency U.S. Airways landing and the 2009 H1N1 pandemic flu outbreak.

Cerrell CEO and chairman Hal Dash said Gilbride “has a proven track record of delivering results in high-stakes situations,” and that his “experience working in the nation’s largest media market adds depth to and a fresh perspective to our media and crisis communications team.”

Los Angeles-based Cerrell Associates was founded in 1966.