New York-based agency Beautiful Planning Marketing & PR has been named agency of record for technology screen protection company Phantom Glass.
Phantom Glass manufactures tempered, proprietary glass screen products that protect smartphones, tablets and cameras. The Toronto-based company was founded in 2013.
As AOR, BPMPR will work to gain exposure for the company and promote Phantom Glass’ line of products.
BPMPR, which was founded in 2005, specializes in fashion, lifestyle and technology. The agency, which holds additional offices in San Francisco, Vancouver and London, in November opened an in-house event production division.
Laura Anderson, who rose to VP/GM of global communications and events in a nearly 20 year stint at Intel, will take on the Americas technology chair at Burson following the completion of the BCW and H+K merger on July 1.
WE Communications has partnered with ROKK Solutions to form the WE ROKK AI service.
In the dynamic world of modern business, effective communication is a pivotal tool for success across various industries. At Communications Strategy Group (CSG®), our expertise in embracing innovation in communication extends beyond traditional marketing strategies, paving the way for transformative industry-specific solutions.
There are two types of tech PR professionals. Which one are you? And are C-suite executives making that decision for you?
While there’s an impulse to grab reporters’ attention with the newest industry-transforming tech product or service, a back-to-basics approach focused on telling the right stories to the right people is a far more successful way to ensure your technology campaign breaks through the clutter of today’s crowded tech landscape.
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