Travel marketing and branding agency Robertson Solutions has been named agency of record for Tourisme Montréal, the private, non-profit tourism association that promotes travel efforts to Québec's largest city.
New York-based Robertson Solutions will manage media relations duties to drive U.S. awareness and tourism interest in Montréal. The city, which celebrates its 375th anniversary next year, will be the site of a series of commemorative festivities led by non-profit organizing committee MTL 375. Robertson is also charged with spearheading media and key event-related activities leading up to these anniversary celebrations.
Heading the Tourisme Montréal account will be Robertson founder and principal Kylie Robertson and account manager Debra Kelman Loew.
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