PR and advertising group MDC Partners reported a fourth quarter net loss of $26.2M as revenues ticked up 5.6% to $359M on a solid gain in organic revenue.
Advertising and communications revenues rose 8.3% to $71.9M for the quarter. MDC's PR units include Allison + Partners, Hunter PR and Kwittken.
For the full year, revenues were up 8.4% to top $1.3B on a net loss of $37.4M, up from $24.1M a year earlier.
MDC said net new business for the quarter totaled $27.4M and $116.7M for the year.
Chairman and CEO Scott Kauffman called 2015 a "strong year," pointing to 7.1% organic growth.
Abandon traditional content plans focused on a linear buyer progression and instead embrace a consumer journey where no matter which direction they travel, they get what they need, stressed marketing pro Ashley Faus during O'Dwyer's webinar Apr. 2.
Freelance marketers and the companies that hire them are both satisfied with the current work arrangements they have and anticipate the volume of freelance opportunities to increase in the future, according to new data on the growing freelance marketing economy.
Home Depot's new attempt to occupy two market positions at once will require careful positioning strategy and execution to make it work.
Verizon snags Peloton Interactive chief marketing officer Leslie Berland as its new CMO, effective Jan. 9. Berland succeeds Diego Scotti, who left Verizon earlier this year. 
Norm de Greve, who has been CMO at CVS Health since 2015, is taking the top marketing job at General Motors, effective July 31.
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