BIC New York-based consumer, food and lifestyle agency Hunter Public Relations has been named agency of record for BIC Consumer Products USA.

BIC, best known for its iconic line of ballpoint pens, also manufacturers lighters, shavers and assorted stationery products. Its parent company was founded in 1945 by Marcel Bich in Clichy, France. The company made its U.S. entry in 1958 when it acquired Seymour, CT-based Waterman Pen.

Hunter will provide marketing PR support for BIC to strengthen the company’s brand, with a focus on its BIC Flex and BIC Soleil line of razors, as well as its BIC Lighter products. The agency will work in tandem with BIC’s marketing and communications teams to develop integrated communications programs that engage consumers. The agency will also head a yearlong effort to raise awareness for the company’s Fight For Your Write initiative, which was founded in 2014 and partners with non-profit AdoptAClassroom.org to provide childhood writing resources.

Hunter, which has an additional office in London, was acquired in 2014 by PR and advertising group MDC Partners. Hunter last year was ranked by O’Dwyer’s the 19th largest PR firm in the U.S., with 2014 net fees of more than $20 million, according to O’Dwyer’s rankings of PR firms.