Tech Even iPhone owners think Apple should unlock the phone (BI)

PR Switching PR firms: The high cost of a steep learning curve (F. Strong)

Crisis Uber's PR nightmare after Kalamazoo shootings (J. Harger)

Branding How to find your brand's disruptive opportunity (R. Smith)

Crisis Effective public apologies (A. Marcus)

Politics Ted Cruz is trying to change his campaign's shady reputation (Vice)

Stunts To recruit works in Japan, city tries guerilla marketing (WSJ)

Media NYT source requests anonymity for fear of Trump lawsuit (Wash Post)