Atlanta-based communications and PR agency The Wilbert Group has expanded operations with the launch of a new office in Charlotte, NC.

The new office, located in Charlotte’s central Uptown business district, officially opened in February.

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Wilbert’s Charlotte office will be led by senior account executive Will Boye, a former reporter who joins the agency from the Charlotte Business Journal. Boye spent a dozen years at that publication, serving as senior staff writer and first covering the banking and finance beat before becoming a real estate reporter. He was previously a senior editor at Charlotte Magazine and a senior editor at Institutional Shareholder Services. At Wilbert, Boye will focus on real estate, banking and professional services. He will be supported by the agency’s Atlanta team.

Wilbert managing principal Caroline Wilbert said the agency is investing in Charlotte “because we believe we will be able to continue to grow there and help companies use PR to drive their business goals.”

The Wilbert Group has also deepened its hospitality expertise with the appointment of Gayle MacIntyre, who will serve as vice president of the agency’s real estate and hospitality practice in Wilbert’s Atlanta office.

The Wilbert Group, which specializes in real estate, was founded in 2009.