South Jersey PR shop Swordfish Communications has been named agency of record for cyber security firm BTB Security, LLC.
Philadelphia-based BTB provides security consulting and managed security services for clients in the education, financial services, healthcare, retail, manufacturing and hospitality sectors. BTB’s RADAR service (rapid advanced detection and response) helps clients identify and respond to security threats. The company was founded in 2006.
As AOR, Swordfish will now work to increase BTB’s visibility and position the company as a leading expert and resource in the security industry among prospective clients nationally.
Laurel Springs, NJ-based full-service firm Swordfish was founded in 2007.
Laura Anderson, who rose to VP/GM of global communications and events in a nearly 20 year stint at Intel, will take on the Americas technology chair at Burson following the completion of the BCW and H+K merger on July 1.
WE Communications has partnered with ROKK Solutions to form the WE ROKK AI service.
In the dynamic world of modern business, effective communication is a pivotal tool for success across various industries. At Communications Strategy Group (CSG®), our expertise in embracing innovation in communication extends beyond traditional marketing strategies, paving the way for transformative industry-specific solutions.
There are two types of tech PR professionals. Which one are you? And are C-suite executives making that decision for you?
While there’s an impulse to grab reporters’ attention with the newest industry-transforming tech product or service, a back-to-basics approach focused on telling the right stories to the right people is a far more successful way to ensure your technology campaign breaks through the clutter of today’s crowded tech landscape.
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