FTI Consulting's strategic communications segment rose 5.3% in the fourth quarter to $48.8M.
The Washington-based corporate services company said higher demand for public affairs, crisis and M&A-related communications consulting in North American and the EMEA region accounted for the uptick, which was 10.4% exluding currency effects.
FTI's M&A PR operation worked 188 deals in 2015 worth $160B, according to mergermarket.
Across FTI, fourth quarter revenues rose 4% to $442.2M. For the full year, FTI saw a 1.3% gain to $1.78B. Corporate finance & restructuring revenues rose 19.9% to $111.6M, while economic consulting increased 11.4% to $118.6M. Tecnology services fell 20% to $46.6M, while forensic and litigation consulting dropped 3.7% to $116.7M.
President and CEO Steven Gunby said 2016 will be "another year of major change, with all its attendant risks and uncertainties."
Abandon traditional content plans focused on a linear buyer progression and instead embrace a consumer journey where no matter which direction they travel, they get what they need, stressed marketing pro Ashley Faus during O'Dwyer's webinar Apr. 2.
Freelance marketers and the companies that hire them are both satisfied with the current work arrangements they have and anticipate the volume of freelance opportunities to increase in the future, according to new data on the growing freelance marketing economy.
Home Depot's new attempt to occupy two market positions at once will require careful positioning strategy and execution to make it work.
Verizon snags Peloton Interactive chief marketing officer Leslie Berland as its new CMO, effective Jan. 9. Berland succeeds Diego Scotti, who left Verizon earlier this year. 
Norm de Greve, who has been CMO at CVS Health since 2015, is taking the top marketing job at General Motors, effective July 31.
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