PR 101 Be new to be newsworthy (C. Penn)

Media Relations Applying supply and demand theory to media relations (L. Hoffman)

Essay The irrational thing about trust (S. Godin)

Tech How the tech industry can improve its reputation (K. Sprehe)

Healthcare Can PhRMA's new boss help change industry's image? (J. LaMattina)

Corporate Cadillac uses Oscars to create new image (Free Press)

Social 6 takeaways from social media week (R. McPherson)

Food Subway introduces its first anti-biotic-free sub (NBC)

Entertainment PR execs toast Oscars over power dinner (Page Six)

Careers 6 things you'll never hear today's PR pros say (R. Kirschen)

Politics Super Tuesday and the emergence of the nominees? (M. Bennett)