roy rogersRebuilding fast food franchise Roy Rogers has ordered Maryland-based Maroon PR as AOR, following an RFP process.

The once-high-flying chain founded by Marriott Corp. in the late 1960s was sold to Hardee's in 1990 and faded. Frederick, Md.-based Plamondon Companies of Maryland, run by the sons of the Roy Rogers founder at Marriott, relaunched in 2002 and have built the brand back to 23 owned and operated locations, as well as 26 franchises in the Mid-Atlanic region. Six are slated to open in New Jersey, Maryland and Northern Virginia this year.

Maroon is charged with a variety of PR duties to garner awareness for the iconic brand nationally and within its local markets to reach consumers.

John Maroon, president of Maroon PR, said, "Many of us at Maroon PR grew up with Roy Rogers, so there is already a connection and passion for the brand. We look forward to generating a lot of success on their behalf.”

Their work will include media relations, social media, content creation and developing integrated brand marketing campaigns.