San Francisco-based consumer and B2B technology agency Blanc & Otus has appointed Neil McAllister media and content director.
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McAllister, a former reporter at London-based IT industry publication The Register, covered stories relating to IT, software development and mobile. Prior to that he was a senior editor for tech publication InfoWorld, and served as technical lead and a web development consultant at Red Sky Interactive. He was also previously a systems administrator at Primo Angeli and an IT manager at Big Top Productions.
McAllister will now head Blanc & Otus's content marketing team, and will work with the agency’s roster of tech clients to develop content across media channels.
Blanc & Otus general manager Annemiek Hamelinck said McAllister's “background as a reporter and his experience in IT are invaluable to us and our clients. He will lead our fast-growing content team and build upon our services that help our clients tell the right stories, to the right audiences, at the right time, on the right channel.”
Hill+Knowlton Strategies sister agency Blanc & Otus was founded in 1985.
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