Global communications firm Allison+Partners has launched All Told, its integrated content division, in Asia.

The MDC Partners unit debuted All Told in June 2015. The division works across Allison+Partners’ practices, incorporating the agency’s research, content, creative, digital and measurement capabilities. It is led by president and senior partner Cathy Planchard.

The division was launched in Asia to bring its integrated campaign offerings to global and local brands in that region. Allison+Partners’ Asia operations have expanded markedly in recent years, opening offices in Beijing in 2013, Shanghai and Singapore in 2014, and a Hong Kong shop in 2016. The region accounted for more than 300 percent growth in 2015, according to the agency, and now represents 10 percent of the agency’s overall revenue.

Paul MottramPaul Mottram

“Communications in Asia is reaching a tipping point, with client demand for more creative and accountable marketing communications growing fast,” Allison+Partners global COO Andy Hardie-Brown said in a statement. “The integrated future is here and, by establishing centers of excellence in both creative content delivery and integrated consulting, we are better able to provide high-impact, multi-channel solutions for clients.”

Leading All Told’s Asia operations will be Paul Mottram, who has been appointed managing director, Asia Pacific. Mottram joins Allison+Partners from Text100, where he was managing director of integrated strategy for that company’s Asia-Pacific region. Prior to that he was a regional executive vice president at Next Fifteen unit Bite, and was also previously COO at regional independent Upstream Asia before it was acquired by Next Fifteen in 2009.

As managing director, Mottram will lead the All Told outpost and will be responsible for overseeing its talent base, as well as the agency's client growth in Hong Kong. He will report to Hardie-Brown and Planchard.

“Over the last couple of years, from small beginnings we’ve seen steady growth in Asian and multinational companies appetites to do truly engaging and integrated work in Asia Pacific," Mottram told O'Dwyer's. "As Allison+Partners expands its investment and footprint in Asia, it’s the perfect time to introduce the All Told proposition.”

San Francisco-based Allison+Partners now holds 20 offices in the U.S., Europe and Asia. The agency in 2014 accounted for $37 million in net fees, boasting more than 28 percent growth from the year prior, according to O’Dwyer’s rankings of PR firms.