Publishing behemoth Condé Nast has acquired Poetica, a London-based tech content startup.
Poetica produces text-editing software that allows users to collaborate on web-based content via services such as Google Docs, Wordpress and Evernote in real time. The company was cofounded in 2012 by Twitter founding engineer Blaine Cook, who serves as chief technology officer, along with CEO Anna Maybank and chief product officer James Weiner.
Financial terms of the acquisition were not made public.
Condé Nast purchased the company as a means of improving its editorial workflow. The publisher will now integrate the company's proprietary technology into its current content platform, Copilot, as a means of providing its editing teams the ability to collaborate on content creation. The Poetica team will remain in London.
Talking New Media on Tuesday reported that platform’s public service will be discontinued, and current customers will have access to Poetica until June 1.
Condé Nast — which owns Vogue, Glamour, Wired, Bon Appetit, The New Yorker, Vanity Fair and other household publications — has made impressive digital content forays in recent years, moving into territories that might formerly be considered foreign to its wheelhouse. The publisher last year opened its 23 Stories by Conde Nast shop, which creates content for the publisher's roster of advertising partners, and in October acquired Chicago-based digital music publication and concert promoter Pitchfork Media.
In a statement, Condé Nast executive vice president and chief digital officer Fred Santarpia said the company “is building the best possible editorial platform to manage and deliver content from our world-class team of writers, editors, designers and photographers."
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