Raleigh-based full-service agency French|West|Vaughan has been named marketing agency of record for destination High Gravity Adventures.
High Gravity Adventures is an outdoor aerial adventure park located in Western North Carolina. The destination, which opened in April 2015, offers 75 different aerial challenges for guests — tight-rope walks, aerial bridges, swinging foot loops and floating platforms — ranging in height from 15 to 50 feet off the ground. The park on March 18 embarks on its 2016 season.
FWV will promote High Gravity Adventures and raise awareness for the destination as an area attraction. The agency will also work to form partnerships with area lodging entities, colleges and universities, and will coordinate special events intended to drive traffic. FWV had previously provided PR support for High Gravity Adventures' upcoming season opening.
French/West/Vaughan, which also holds offices in New York, Los Angeles and Tampa, in 2014 brought in nearly $19 million in net fees, according to O’Dwyer’s rankings of PR firms.
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