Shannon Forde, senior director of media relations for the New York Mets and a respected PR executive around Major League Baseball, died March 4 after a battle with breast cancer. She was 44.

Shannon FordeShannon Forde

Mets COO Jeff Wilpon called her a "very unique person" and a kind wife and mother of two. "Citi Field won't be the same without her contagious smile and genuine personality," he said.

Added Mets star David Wright: "It's not often that you see somebody that's behind the scenes like that make an impact on players, fans, the community. She certainly did that."

Forde spent nearly 22 years on the Mets' PR staff, joining out of St. John's University in 1994.

Forde was diagnosed with stage IV breast cancer in 2012. Prompted by Forde's diagnosis and cancer battles by Melody Yount of the Cardinals and Monica Barlow of the Orioles, PR staffers from around MLB organized a Stand Up to Cancer auction in 2013.

The Mets are planning a memorial service at Citi Field March 9.