Entertainment PR and marketing communications giant Rogers & Cowan has expanded its New York lifestyle entertainment division with a recent acquisition of talent from the New York office of fashion, beauty and hospitality events and marketing company Entertainment Fusion Group.
Danielle Thur, formerly head of EFG’s New York operations, has been appointed R&C’s newest vice president. Prior to joining EFG, Thur was founder and principal of New York PR firm Whisper PR Inc., which focused on fashion, accessories, beauty and lifestyle.
As VP, Thur will now collaborate on marketing and PR campaigns for R&C’s client base of lifestyle and luxury brands and will also help develop a stronger east coast lifestyle entertainment presence for the Los Angeles-headquartered PR powerhouse. Thur will assist R&C entertainment division president Fran Curtis and will report to executive vice president Wendy Zaas.
Joining Thur are her former EFG staff members Jasmine Desai, who has been named account director; Melissa Howard and Lauren Weissman, who have been appointed senior account executives; and Elizabeth Emery, who will serve as assistant account executive. The entire staff will relocate to R&C’s New York office.
Finally, EFG’s east coast roster of clients will also be folded into Rogers & Cowan’s lifestyle entertainment portfolio.
In a statement, Rogers & Cowan CEO Mark Owens said that "the addition of Danielle Thur and her team to Rogers & Cowan will solidify us as true leaders in the PR, social and marketing space for luxury brands needing assistance making them relevant and connecting them to their audiences/fans."
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