|
|
Miami-based agency Newlink Group has appointed former Saatchi & Saatchi Latin America president Cynthia McFarlane to the role of chief strategy officer and managing partner.
As a member of Saatchi & Saatchi’s global leadership team, McFarlane joined that communications and advertising network in 1993 as an account director in its Puerto Rico office. Since 2008 led she operations for Saatchi & Saatchi Latin America and U.S. Hispanic advertising agency Conill, where she was responsible for 16 agencies in 15 markets. She left Saatchi & Saatchi in October.
McFarlane will now oversee direction of all of Newlink’s areas of expertise, and will lead the agency’s multicultural, creative and branding, integrated production, insights and social marketing teams. She will also cultivate talent and drive the company’s capabilities, strategic vision and reach. She will be based out of the Newlink’s Miami headquarters.
Inizio Evoke names Stephanie DeViteri president, North America... Dentons Global Advisors-Albright Stonebridge Group brings on Joerg (Jörg) Wuttke as a partner, based in its DC office... Golin appoints Rowena Bergman as EVP, head of data & analytics for its U.S. healthcare practice, Golin Health... Raptor PR, a specialist tech PR agency for the global video games industry, brings on James Law as PR director.
StreetCred Communications brings on Rob Farmer, a veteran of The Rudin Group and Charles Schwab... Cozen O’Connor Public Strategies adds Jessica Monahan to its Washington D.C.-based lobbying team as a senior principal... Edcetera, a provider of career education programs that is backed by Eden Capital, appoints Jim Gallagher as CMO.
Derris promotes Lisa Frank, who founded the brand consultancy along with Jesse Derris in 2013, to CEO... PAN Communication
Aaron Guiterman will rejoin Edelman’s government and PA unit as head of US public affairs on April 29.
Meyocks, a branding and marketing agency, hires Marcie Garcia to lead its strategy function... Erich and Kallman, the ad agency co-founded by Steven Erich and Eric Kallman, appoints Stephen Larkin as its first CMO... Allied Global Marketing, which has 24 offices across North America, Europe and Asia-Pacific, names Nicola Gold as business director APAC, brand experience.
Have a comment? Send it to 
No comments have been submitted for this story yet.