Shirley Powell, chief communications officer for The Weather Company, has rolled to Cox Automotive, the tech-savvy auto industry company behind Autotrader and Kelley Blue Book, as VP of communications and community relations.

Shirley PowellShirley Powell

TWC, the parent to Weather.com, was acquired by IBM in October.

Powell led communications and social media for TWC's consumer and B2B brands. She earlier held corporate PR posts at Turner Broadcasting, NBC Entertainment, Disney/ABC and Nickelodeon.

Cox Automotive, part of the $18B media giant Cox Enterprises, counts other properties like Manheim, Dealertrack, Xtime, and vAuto, among others. Powell leads day-to-day communications for the company, including PR, executive comms. and crisis management.