PR and digital communications group Next Fifteen has acquired Publitek, a UK-based, technical B2B digital shop focused on content marketing.NF is paying about $9.8M mostly in cash for Publitek, which works with clients like Intel, Sony and Ericsson. Publitek CEO Bob Jones remains with the firm.
NF CEO Tim Dyson said the marketing sector is becoming specialized and tech-driven sparking the company to seek out firms like Publitek, which specializes in semiconductors and component markets.
Publitek revenues for 2015 were just under $8.5M.
NF's PR roster includes Text 100, M Booth and The Blueshirt Group, among others.
Abandon traditional content plans focused on a linear buyer progression and instead embrace a consumer journey where no matter which direction they travel, they get what they need, stressed marketing pro Ashley Faus during O'Dwyer's webinar Apr. 2.
Freelance marketers and the companies that hire them are both satisfied with the current work arrangements they have and anticipate the volume of freelance opportunities to increase in the future, according to new data on the growing freelance marketing economy.
Home Depot's new attempt to occupy two market positions at once will require careful positioning strategy and execution to make it work.
Verizon snags Peloton Interactive chief marketing officer Leslie Berland as its new CMO, effective Jan. 9. Berland succeeds Diego Scotti, who left Verizon earlier this year. 
Norm de Greve, who has been CMO at CVS Health since 2015, is taking the top marketing job at General Motors, effective July 31.
Have a comment? Send it to 
No comments have been submitted for this story yet.