Houston-based PR and marketing communications agency Ward has added real estate investment trust Sotherly Hotels Inc. to its client roster.
Ward has been enlisted to help Sotherly with the relaunch of its hotel property formerly known as the Crowne Plaza Houston Downtown, located in Houston’s Central Business District.
Sotherly acquired the high-rise hotel in 2013 and embarked on a $5 million renovation of its 260 guest rooms, lobby and restaurant. The relaunched property, which is slated to open in April, will revert to its original name, the Whitehall, which originally opened in 1963.
Virginia-based hotel group Sotherly has a current portfolio of 12 hotel investments throughout the U.S., which operates under the Hilton Worldwide, Preferred Hotels and Resorts, Intercontinental Hotels Group and Starwood Hotels and Resorts brands.
Weber Shandwick is providing PR and marketing communications services to the Moroccan National Tourist Office in New York.
Finn Partners has filed its six-month contract with the Bahamas Ministry of Tourism, Investments & Aviation, which is worth $240K.
Weber Shandwick wrapped up its work for the Ministry of Bahamas at the end of 2023.
The Aruba Tourism Authority is boosting its budget 29.4 percent to $2.2M at Zeno Group, according to its 2024 contract, effective Jan. 1.
As inflation continues to impact spending, consumers are revisiting their list of what they’re willing to spend more of their money on. Luckily for those in the travel industry, experiences seem to be trending up on the “splurge” list. 
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