Miami-based agency JeffreyGroup has been selected by KitchenAid to head multi-market communications programs for the iconic appliance brand throughout Latin America.
JeffreyGroup, which will raise awareness of KitchenAid’s range of products through a series of pan-regional communications programs in Latin America, said in a statement that the work would focus on influencer marketing and lifestyle content, and would explore the ways in which the brand influences consumers' lives.
KitchenAid, known primarily for its line of mixers, was founded in 1919. The brand is owned by Whirlpool Corporation.
The retainer follows a previous communications program JeffreyGroup managed for the brand in 2015, where the agency executed an influencer marketing campaign in markets throughout Latin America and the Caribbean to support KitchenAid's launch of its Magnetic Drive Blender.
JeffreyGroup, which specializes in the Latin America market, was founded in 1993 and maintains additional offices in New York, Mexico City, Brasília, São Paulo, Rio de Janeiro and Buenos Aires. Clients include Amazon, American Airlines, Facebook, Hilton, Instagram, Johnson & Johnson and Sony.
POLaRT DESIGNS, which makes Baroque-inspired indoor and outdoor furniture using polymer as its primary material, has named home furnishings PR specialist Steinreich US agency of record.
Sheila Long O’Mara has been promoted to VP and day-to-day leader of Steinreich Communication Group’s home furnishings industry and trade division.
Missy Farren & Associates has been named agency of record for Traeger Grills.
Steinreich Communications has acquired High Point, NC-based home furnishings agency McNeill Communications.
The Halo Group has been appointed agency of record for baby food appliance brand Baby Brezza.
Have a comment? Send it to 
No comments have been submitted for this story yet.