Michigan Gov. Rick Snyder has shuffled his PR staff as his administration takes a beating over the Flint water crisis.

Reinventing MichiganSnyder replaced communications director Meegan Holland with veteran statehouse press aide Ari Adler. Holland was moved into a special projects role for the governor. "Ari has a long history of service to the people of Michigan as a journalist, teacher and media relations professional," Snyder said in a statement. "His experience in state government, the Legislature and the private sector have made him a trusted resource for journalists seeking to share information with the public."

Snyder has also bounced his press secretary, Dave Murray, who was reassigned to the state's Department of Talent and Economic Development. A replacement has not yet been named.

Snyder is facing the possibility of a recall election among widespread rancor over the Flint crisis.

Emails relating to the crisis released by the governor's office show Holland was admonished by a Snyder aide in December for attempting to communicate about the Flint crisis through personal email.

Mercury advised the administration on the PR front as the crisis flared earlier this year.