Hill+Knowlton Strategies has won PR duties for the British Olympic Association heading into the Rio Olympics this summer.
“This is a huge year for Team GB and H+K Strategies will immediately become our partners to help galvanize the nation so our Olympians feel the whole country’s support on the Road to Rio," said BOA CEO Bill Sweeney.
H+K global sports practice chief Andy Sutherden said the country has an opporunity coming of its successful hosting of the 2012 Games in London. He said: "We remember how that felt and being given the challenge to recreate some of that again has given the whole agency a huge lift."
Associate director Adam Paris leads the account.
The Rio de Janeiro Games open August 5.
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