Los Angeles-based entertainment PR giant Rogers & Cowan has appointed Holly Beverly vice president.
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Beverly was previously senior vice president of marketing partnerships at Beverly Hills-based entertainment studio Relativity Media LLC, which she joined in 2011. Prior to that she was executive VP at agency Vanguard Entertainment Media Marketing Group. She also held stints in marketing and consumer products at 20th Century Fox and DreamWorks.
At R&C, Beverly will be responsible for leading new business, marketing and social media efforts for Rogers & Cowan’s entertainment and brand teams. She will collaborate with account teams to develop marketing initiatives that leverage earned, paid, social and owned media for R&C’s clients, and will initiate new business targeting practices and expand upon the agency’s insights, analytics and measurement offerings. She will manage a team out of the agency’s Los Angeles headquarters and will report to CEO Mark Owens.
Owens in a statement said Beverly “brings great marketing and strategic business insights into the entertainment landscape.”
Beverly begins her new position at the Interpublic unit immediately.
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