Hurtigruten, a Norwegian cruise line that sails Scandinavia and the Arctic and is eying global expansion, has consolidated global PR with Hill+Knowlton Strategies as it grows.
Anne Marit Bjørnflaten, senior VP of communication for the Oslo-based cruise line, said the company wanted a global partner and found a strong fit with H+K after previously working with several agencies in various markets.
Gambit H+K in Oslo will head the account with H+K's offices around the world contributing in each market, including Europe, the US and Asia Pacific.
Hurtigruten is building its cruise empire from its iconic Norwegian Coastal Express trip. In addition to expanding its Antarctic voyages, the company plans expanded service in the Amazon River and Brazilian rainforest, as well as added Canadian ports to its Arctic cruises.
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