New York-based beauty, lifestyle and consumer agency Ink & Roses has been named agency of record for iconic herbal cough drop line Ricola US.
Swiss brand Ricola, which is owned by parent company Ricola Ltd./Ricola AG, produces more than 40 varieties of cough drops, breath mints and teas. The Laufen, Switzerland-based company, which was founded in 1930, now exports its products to more than 50 countries throughout Asia, North America and Europe.
As AOR, Ink & Roses will now lead all publicity for Ricola’s US portfolio of products.
Ink & Roses, which was founded in 2004, maintains a second office in Washington, D.C. Clients include Johnson & Johnson, Mustela, Healthy Mama and Rogaine.
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