What a terrific "who we are" statement. It's like that General Electric commercial that begins, "We make your daughter dance."
The problem of a new firm is that just as many revolutionaries are
fighting not for truth, beauty and democracy but fighting for what they can GET that is more tangible, many corporate and association management leaders take on a new PR firm not for latent ability but because there's a PR crisis that's like a bad toothache. With great skill, the Incite "who we are" statement shows why managements should
retain Incite not just when there's pain but now so that pain can be minimized or entirely averted.
Really excellent. New PR firms like newly unemployed PR executives tend to emphasize who they WERE but this statement shows what the firm can DO NOW to prepare effrectively for clients who call now.