babiatorsChildren's sunglasses brand Babiators has engaged Coyne PR to dress up its PR.

The five-year-old company says it has sold more than one million pairs of sunglasses for babies and children with help of a one-year lost or broken guarantee.

Parsippany, N.J.-based Coyne will guide media relations, blogger engagement and launches with an emphasis on children's eye safety.

Babiators co-founder Molly Fienning said Coyne will help build the brand as they look to take the company "to the next level."