Daniel Sieger, VP of communications for McGraw-Hill Education, to Cengage, as senior VP of brand strategy for the Boston-based textbook giant.
Sieger is based in New York and charged with creating campaigns to highlight the company's technology, content and services for students. Cengage went through bankruptcy in 2014 as it faced a crush of debt and a changing education market pivoting toward technology and software and away from textbooks.
He previously handled messaging and national media for Toyota Motor North America as manager of media relations and was a senior managing director for RF|Binder and VP for Ruder Finn, which has repped Cengage.
Sieger started out in PR with Stuart Pearlman & Co. and The Bruce Cohen Group.
Sandi Kirshner is chief communications officer for Cengage.
Business leaders will face challenges in the upcoming year, some of which will come as a complete surprise, or beyond anyone's imagination.
Teneo has hired Philipp Grontzki, who is a 20-year veteran of corporate communications and financial journalism, as a managing director in its strategy and communications group.
Rowan Benecke, who co-founded Zeno Group and helmed Burson-Marsteller's tech practice, has joined McKinsey & Co as director of communications for North America.
BCW has named Golin's Matt Coldagelli EVP and leader of its corporate affairs practice in Chicago.
Abby Bailey, who headed corporate communications for Fedex in its Middle East, India and Africa region, has joined Teneo as managing director in Dubai.
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