The University of Kentucky, a collegiate athletic powerhouse with 22 varsity sports at the NCAA Division I level, is on the hunt for PR and ad agency support of its sports programs.
"It is the desire of the [Univ. of Kentucky Athletic Dept.] through these campaigns to constantly remind the 'stock holders' of the importance of their support," says the RFP, released on Jun 12.
The Wildcats' basketball program is the most successful program in college basketball with eight national titles. It also has national titles in women's cross country and rifle.
A one-year contract with four year-long options is planned.
Proposals are due June 25.