Omnicom has acquired BioPharm Communications, a New Hope, Pa.-based healthcare marketing shop led by pharmaceutical alum Jeff Persinger.
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The eleven-year-old BioPharm, which claims to work for 17 of the top 25 global pharma companies, will operate under the Omnicom Health Group umbrella. OHG chief Ed Wise noted BioPharma's data-driven approach to healthcare marketing.
Persinger founded the firm with EVP Daniel Egeland after the two worked under the same roof at Novartis in the early 2000s. They will remain in the executive leadership of the firm, along with other top execs of the firm.
Omnicom said the deal is expected to close in the second quarter.
Financial terms of the deal were not released.
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