Instagram vs. SnapchatBrands across the board have adopted photo-sharing service Instagram, but adoption of messaging app Snapchat has lagged by comparison. The findings come from a recent report by business intelligence firm L2 Think Tank that analyzed social interactions from worldwide brands and gauged the demographic and content strategy differences between the two popular platforms.

L2’s Instagram vs. Snapchat report found that brand adoption of Instagram is virtually universal in some industries: 100 percent of auto brands, 92 percent of active-wear brands, 98 percent of fashion brands, 96 percent of beauty brands and 92 percent of retail brands use the photo-sharing social networking service, according to L2.

The only industries that fall behind in Instagram adoption are beverage and consumer electronics, according to L2, where 89 percent and 78 percent of brands use the platform, respectively.

Brands haven’t embraced image messaging app Snapchat to nearly the same degree. L2 analysis of Snapchat showed that while 71 percent of active-wear brands use Snapchat and 57 percent of beauty brands use the platform, only 25 percent of auto brands, 33 percent of beverage brands and 13 percent of hospitality brands have taken to the messaging app.

However, the L2 study showed that Snapchat beats Instagram across the board when it comes to post frequency. For example, while active-wear brands post an average of only nine times a week on Instagram, they do so 22 times a week on Snapchat. Beauty brands, which post an average of nine times each week via Instagram, post 34 times each week via Snapchat. The greatest disparity was found in consumer electronics brands, where six posts a week were logged on Instagram versus 39 posts on Snapchat, and beverage brands, where five posts were made a week versus 30 posts on Snapchat.

L2 also found that video is posted far more regularly by brands on Snapchat than on rival Instagram.

L2’s Instagram vs. Snapchat report also found that both sites’ efforts to become social commerce platforms have been largely unsuccessful.

View interactive highlights of the report here.