Smithsonian Channel, the joint venture of Showtime Networks and the Smithsonian Institution, has tuned in Joanna Brahim as VP of communications in New York.

joanna brahimBrahim reports to network president Tom Hayden and executive VP of corporate communications Trisha Cardoso, who said the network is expanding and preparing to launch streaming services.

Brahim was senior director of publicity for Discovery Communications' TLC network, managing brand strategy for the network and senior execs over eight years. Earlier, she held publicity posts at MSNBC and WCBS-TV.