Turning Point BrandsTurning Point Brands, the tobacco company behind Zig-Zag, Beech-Nut and Red Cap, is working with Mozaic IR for financial communications as it slates an initial public offering.

Turning Point priced 5.4M shares in its IPO on May 11 at $10 per share as it will trade as TPB in the New York Stock Exchange. The IPO would reap around $76M.

Louisville-based Mozaic is led by Terry McWilliams, a former business reporter who later worked at Capital MS&L.

Turning Point posted revenue of $197M in 2015.