Richard Tsang, founder and chairman of Hong Kong-based agency Strategic Public Relations Group, has been named global chairman of PR partnership PROI Worldwide.
The appointment was announced during PROI’s annual Global Summit meeting in Atlanta.
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Tsang, who has served as PROI APAC region chairman since 2013, was previously PROI worldwide Asia-Pacific vice chairman.
Tsang founded SPRG in 1995. That agency is now Hong Kong’s largest PR consultancy and comprises one of the largest PR networks in Asia, with nine offices in the APAC region and 2015 net fees totaling $21.8 million. Clients include Adidas Golf, Google, Microsoft, Puma and others.
Tsang succeeds global chairman Andreas Fischer-Appelt, who heads Germany’s fischerAppelt AG. Tsang becomes the first Asian to chair PROI Worldwide since the partnership’s inception.
“As the new chairman, my mission will be to help PROI Worldwide scale new heights by developing it into one of the world's most recognisable brands,” Tsang said in a statement.
PROI Worldwide, which was founded in 1970, is the world’s largest partnership of independent global PR agencies. Combined partner revenues in 2015 was more than $702 million. The global communications partnership now holds a roster of more than 75 partner agencies in more than 50 countries.
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