Boffo!, Fraser! This should be in the lesson plans in all college and university programs....not just journalism and/or PR, given how many well created essays, research papers and speeches etc have been plagiarized without any kind of attribution. OTH, I wonder how many academics have played fast and loose with the thoughts, words and writings of others, well known and otherwise. And, as to where the "key" lies, it should be in the ethic(?) of the user maybe?