Ad agency McCann Melbourne with client Metro Trains won the top PR prize at the Cannes Lions awards in France today for their "Dumb Ways to Die" PSA campaign to curb accidents and deaths at Melbourne's Metro train station. While PR shops won a handful of gold awards at Cannes, a PR firm has yet to win the top prize in the five years since PR was added to the competition.McCann Metro Safety Push Wins Top Cannes PR Award
Tue., Jun. 18, 2013
By Greg Hazley
Ad agency McCann Melbourne with client Metro Trains won the top PR prize at the Cannes Lions awards in France today for their "Dumb Ways to Die" PSA campaign to curb accidents and deaths at Melbourne's Metro train station. While PR shops won a handful of gold awards at Cannes, a PR firm has yet to win the top prize in the five years since PR was added to the competition.Read Full Story in Subscriber Area
Category: PR Awards
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BerlinRosen was named Observer’s #1 Best PR Firm in America for the second time, which no agency has ever done.| • | BerlinRosen Named Top Large PR Agency of 2021 by PRNewsWed., Nov. 17, 2021
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