Melissa Kinch, a partner and 19-year Ketchum vet, is being elevated to lead Ketchum's West Coast operations.

melissa kinchKinch, a former associate director of the firm's North American corporate and public affairs practice, takes the director role responsible for San Francisco and Los Angeles previously held by Dave Chapman, who is moving to a new role focused on environmental reputation.

The changes take effect July 1.

Ketchum senior partner and CEO Barri Rafferty called Kinch "a real star in our business" and a "well-rounded leader." She noted that Chapman will play a key role in an environmental field the firm sees as a significant growth area.