snapchatOutlook The view of the US elections from Europe (E. Harczog)

Sports Barry Bonds blames himself for creating bad image (UPI)

Politics Emails reveal how carefully Clinton is crafting her message (AP)

Tools Is there a business case for Snapchat? (C. Penn)

Data Why the PR industry must become more data focused (Z. Cutler)

Tools Dear brand, this tool isn't for you. And that's ok. (A. Grinavich)

Chat Measuring media relations (S. Burke)

Tech Why do so few women edit Wikipedia? (HBR)

Social How to solve your social ROI puzzle (K. Gaab)

Outlook Alexa, what's the future of PR? (M. Bush)

Metrics Four key metric groups for B2B marketers (A. Singer)