Burson-Marsteller polling outfit Penn Schoen Berland has appointed Jack MacKenzie executive vice president. He will now lead the firm’s global media and entertainment practice.
MacKenzie joins PSB from Los Angeles-based ad agency Oxford Road, where he was senior advisor and head of research. Prior to that he served as executive vice president at research consulting firm Frank N. Magid and Associates, where he worked with clients such as Sony Pictures Television and Disney. He began his career as a broadcast journalist and TV news director.
MacKenzie will now oversee the growth and development of PSB’s media and entertainment practice, and will lead an expansion of the WPP research unit’s business into TV, advertising, content and video game development.
He will be based in Los Angeles and will report to PSB CEO Curtis Freet, who said that MacKenzie’s “deep understanding of the entertainment industry and media consumption habits will allow PSB to both honor our traditional areas of expertise and expand our reach into broader entertainment, digital, and consumer terrains.”
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