The US Air Force Public Affairs Directorate took home PR Society of America's top award last night for its work supporting PR for the airman and his two friends who thwarted a terror attack on a train in Europe last year.
PRSA awarded the Best in Show Silver Anvil to the PA team for its work with Airman First Class Spencer Stone, along with Alek Skarlato and Anthony Sadler, who were hailed globally for their heroic acts in subduing a gunman on a Paris-bound train on August 21, 2015.
PRSA honors and awards committee chair James Roop said the Air Force's strategic communications campaign capitalized on the opportunity to strengthen the military branch's image while helping the airman "balance his new fame with her personal recovery."
The Air Force PAO team fielded scores of interview requests before tapping the New York Times and "The Jimmy Kimmel Show" for Stone's first appearances to discuss the incident. He did 31 subsequent interviews over the following six weeks. The work continued through Stone's appearance at the 2016 State of the Union address.
The Air Force campaign won a Silver Anvil in the crisis communications - government category.
A full list of Silver Anvil Award winners is at prsa.org.
PRSA-NY today announced its five honorary co-chairs for its Big Apple Awards ceremony gala slated for TAO Downtown on Nov. 15.
PRSA-NY president Carmella Glover today issued a "heartfelt apology" on behalf of the chapter for her Oct. 14 message that "caused disappointment and hurt to some of our valued members."
The leadership of Public Relations Society of America is backing a move to change the current “must-have” APR accreditation to “strongly preferred” as a requirement for a seat on its board of directors.
Public Relations Society of American today named Linda Thomas Brooks CEO, succeeding CFO Phil Bonaventura, interim chief since July 2019.
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