British loudspeaker maker KEF has plugged in Coyne PR to amplify its PR in the US.
Parisppany, N.J.-based Coyne will tackle traditional and non-traditional media outreach, seasonal activations, influencer campaigns, launches and industry events for 55-year-old company.
KEF America marketing manager Stephanie Scola called 2016 a big year for the company on the new product front. She said Coyne will work to promote KEF's products, as well as its brand, among consumers.
Coyne VP Brian Murphy called the business a key win for Coyne's consumer tech practice and said his firm will work to "elevate KEF in the minds of both consumers and media."
Laura Anderson, who rose to VP/GM of global communications and events in a nearly 20 year stint at Intel, will take on the Americas technology chair at Burson following the completion of the BCW and H+K merger on July 1.
WE Communications has partnered with ROKK Solutions to form the WE ROKK AI service.
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