PROI, the world’s largest partnership of independent global PR agencies, has widened its footprint in the Australia market with the addition of its latest partner, Melbourne-based PR and digital communications agency icon.pr.
Icon, founded in 2010, is led by managing directors Chris Dodds and Joanne Painter. Clients include Fleet Partners, Fujimax, G.J. Gardner Homes, JMC Group and Schweppes.
“Icon has recently experienced tremendous growth with major new account wins and double-digit growth in existing client work,” said PROI global chairman Richard Tsang. “Icon adds to PROI Worldwide’s already strong footprint in the Australian market and will deliver strong, integrated PR solutions and measurable outcomes for our clients.”
PROI now maintains a roster of 16 Asia-Pacific agencies, with net fee income in that region exceeding $120 million. The global partnership in May signed on Kuala Lumpur, Malaysia-based Priority Communications.