Stride Rite, the children's shoe brand, has engaged 360 PR for its US PR account, following a review.
Stride Rite is eying millennial parents and wants Boston-based 360 to help reach that group with news of the company's legacy and expertise.
360 CEO Laura Tomasetti said the 97-year-old brand has "an incredible pedigree in children's footwear" with which to target a new generation of parents.
Stride Rite, which circulated an RFI late last summer, is owned by Wolverine Worldwide, parent to other footwear brands like Merrell, Sperry and Keds. SR has 250 retail outlets in the US providing footwear for kids up to age eight.
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